The client, a company offering advanced AI products and services, approached us with a significant challenge. Despite spending thousands of dollars every month on Google Ads, they were not seeing sales. They had previously worked with two different digital agencies, yet the return on investment was nonexistent. With no sales, disorganized campaigns, and ineffective strategies, they were losing both time and money. That’s when our team at ProbizGrow stepped in.
This case study highlights how we transformed their Google Ads performance from zero sales to consistent growth, eventually doubling their sales within just three months.
“When clients come to us after months of wasted spend and zero results, our mission is clear - build a strategy from the ground up that not only drives traffic but turns that traffic into real sales.”
Guy Abramov
The Problems We Identified
When we took over the account, our first step was a complete audit. It became immediately clear that the existing setup was fundamentally broken. The main issues were:
Lack of a clear strategy – campaigns were running without direction or alignment to business goals.
Unfocused targeting tactics – ads were reaching irrelevant audiences who had no interest in AI solutions.
Non-converting audiences – money was being wasted on clicks that didn’t generate leads or sales.
Disorganized campaign structure – campaigns lacked hierarchy, making optimization almost impossible.
Ineffective ad messaging – the copy failed to highlight the company’s unique value propositions.
Incorrect bidding strategies – budgets were allocated inefficiently, driving up costs without results.
No return on ad spend (ROAS) – despite months of advertising, sales remained at zero.
Confusing conversion tracking setup – multiple irrelevant events were being tracked, creating noise and preventing Google’s algorithm from learning properly.
In short, the account was burning money without producing any meaningful results.
The Tools We Used
To rebuild the account and uncover opportunities, we leveraged several advanced tools:
Google Analytics & Google Tag Manager – to clean up tracking, monitor conversions, and enable remarketing.
Google Keyword Planner – for in-depth keyword research and demand analysis.
SEMRUSH – to benchmark competitors and identify long-tail, high-intent keywords.
Hotjar – to analyze user behavior on-site, including heat maps and session recordings.
Technical auditing tools – to ensure tracking codes and pixels were implemented correctly.
These tools allowed us to combine data-driven insights with creative strategy, ensuring the client’s campaigns were built on a solid foundation.
The Challenge
The biggest challenge was not just to improve performance—it was to start generating sales from scratch. The client had already worked with two agencies that failed to deliver even one sale. We had to prove, quickly, that Google Ads could work for their business.
Another challenge was deciding whether to salvage the old campaigns or build entirely new ones. After careful evaluation, we determined that starting fresh was the only way to deliver meaningful results.
The Solution
We created a complete turnaround strategy, executed in phases.
1. Analytics and Conversion Tracking
We reinstalled and tested all analytics tools, ensuring accurate conversion tracking. This step was critical to measure success properly.
2. Audience Creation
We built remarketing audiences from scratch, including website visitors, product page viewers, and cart abandoners, ensuring we could re-engage high-intent prospects.
3. New Campaign Structure
We launched new campaigns on the search network with tightly grouped ad sets focused on buyer intent. We targeted specific markets and countries with proven demand for AI solutions.
4. In-Depth Keyword Research
Using Keyword Planner and SEMRUSH, we discovered underutilized opportunities with long-tail keywords, which often converted better at lower costs.
5. Ad Creative Improvements
We rewrote all ads to clearly communicate the company’s unique selling points, focusing on trust, innovation, and practical benefits of their AI services.
6. Remarketing Campaigns
We launched remarketing campaigns to capture warm leads who had shown interest but not yet purchased.
7. CRO Feasibility Study
We analyzed product and service pages, identifying key issues that prevented conversions. Working with the client’s web team, we recommended improvements to page layout, CTAs, and messaging.
8. Hotjar Implementation
By monitoring real user behavior, we identified friction points and adjusted the site experience to improve conversion rates.
Results
The transformation was dramatic. Within just the second month, the client saw their first sales come in. By the third month, sales had doubled, and the campaigns were running profitably for the first time.
Key improvements included:
Sales Growth – from zero sales with previous agencies to consistent and scalable sales.
Conversion Rates – significant improvements thanks to optimized campaigns and landing page adjustments.
ROAS Improvement – the client began achieving a positive return on advertising spend, making Google Ads a sustainable channel.
Reduced Wasted Spend – budget was reallocated toward profitable keywords and high-intent audiences.
User Experience Optimization – Hotjar insights helped refine the customer journey, leading to higher engagement and conversions.
By building everything from scratch with a data-driven strategy, we were able to turn a failing Google Ads account into a profitable growth engine.
Client Feedback
The client had previously invested six months with two different agencies without a single order. After partnering with ProbizGrow, they saw sales within weeks and continued to grow month after month.
They described our approach as “organized, transparent, and results-driven”, highlighting our ability to not only fix the account but also bring immediate value to their business.
Timeline of Activities
Month 1: Full audit, new strategy, account rebuild, analytics fixes, and launch of new campaigns.
Month 2: First sales generated, with noticeable improvements in targeting and ad relevance.
Month 3: Sales doubled, ROAS improved, and campaigns stabilized into a sustainable growth model.
Summary
This case study demonstrates how even a business struggling for months with zero sales can be transformed through the right strategy, tools, and execution. By cleaning up the account, creating focused campaigns, and optimizing every stage of the funnel, we turned wasted ad spend into profitable growth.
At ProbizGrow, we specialize in solving exactly these kinds of challenges for companies across industries. For AI and technology businesses especially, our expertise in campaign structure, keyword strategy, and conversion optimization delivers real results – even in highly competitive markets.
About the Author
Guy Abramov is the founder of ProbizGrow Digital Marketing, a performance-driven agency helping businesses worldwide grow through smart digital solutions.
With over 17 years of experience in PPC and Google Ads (since 2007), Guy has managed campaigns for B2C brands, B2B service providers, and eCommerce businesses across industries. His expertise lies in scaling ad accounts, improving ROAS, and building strategies that deliver measurable results.
Through ProbizGrow, he continues to help companies transform wasted ad spend into sustainable business growth..